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Philip Morris India has launched a 12-month anti-littering initiative in Delhi with Litterati. This project aims to analyze littering patterns using community science and AI technology. Insights will help implement targeted solutions for waste management and behavior change in identified areas. Previous anti-littering efforts included a successful campaign that removed substantial waste from public spaces. The initiative aligns with the Swachh Bharat Mission's goals for cleaner urban environments.
Philip Morris India has launched a 12-month anti-littering initiative in Delhi with Litterati. This project aims to analyze littering patterns using community science and AI technology. Insights will help implement targeted solutions for waste management and behavior change in identified areas. Previous anti-littering efforts included a successful campaign that removed substantial waste from public spaces. The initiative aligns with the Swachh Bharat Mission's goals for cleaner urban environments.
Source: The Economic Times
